After working through the designs for the new National Lottery App and other concept work I decided to push things a little further - this time into the realm of wearables - The Apple Watch in this instance. The aim was to simplify the process of purchasing a lottery ticket down as far as possible. Tappy Dip was born, essentially an app allowing the user to purchase Lucky Dip tickets in any Draw Based game. Simply select your game, tap the app to select how many lucky dips and swipe forward to purchase.
Then the app moved to an even simpler interaction model - a listening app. Just tell the app how many lucky dips you would like to purchase and that's pretty much it - Job done!
Conception / User Experience / Creative Direction